Sales Navigator or a done-for-you service? What each actually gets you.
Sales Navigator is LinkedIn’s own prospecting tool: it finds the right people. A done-for-you service does the work after that: writing, connecting and showing up. Here is how to choose, and when you need both.
By the Senecia team · Updated October 2026The short answer
If you only read one section.
Get Sales Navigator if you or a salesperson will spend several hours a week searching, connecting and messaging.
Get a done-for-you service if you do not have those hours and also need posts, so buyers who look you up find a reason to reply.
Sales Navigator vs Senecia
Published prices, October 2026.
| LinkedIn Sales Navigator | Senecia | |
|---|---|---|
| Price | Core $119.99 a month, or $1,079.88 a year (about $90 a month); Advanced $159.99 a month | $249, $499 or $999 a month |
| What it is | A prospecting tool from LinkedIn | A done-for-you service |
| Finds the right people | Yes: 50+ search filters, lead and account lists, alerts | Yes: we build the buyer list for you |
| Writes your posts | No | 15 to 45 a month in your voice |
| Sends connection requests | No, you write and send them | 100 or 300 a month, sent for you |
| Messages | 50 InMail credits a month | We never message as you |
| Your time each week | Several hours to search, connect and follow up | A few minutes a week to approve posts |
Source: LinkedIn Sales Navigator compare plans page, US prices, October 2026.
Sales Navigator alternatives
Three kinds of option, depending on what you need Sales Navigator for.
Contact data tools. Apollo, ZoomInfo and Lusha find people and their emails and phone numbers. Choose these if you sell mainly by email or phone and want a database, not LinkedIn features.
Automation tools. Dripify, HeyReach and Expandi send LinkedIn requests and messages in sequences you set up. You still pick the targets and write the copy. See our automation tool comparison.
A done-for-you service. Senecia builds your ICP buyer list, sends the connection requests, DMs and comments, and writes your posts, from $249 a month. Choose this if the problem is time, not data.
How to decide
Do you have the time? Sales Navigator is powerful but only works if someone uses it daily. Most founders buy it and stop after a month.
Do you have content? Prospects who get a request look at your profile. If your last post was months ago, acceptance and reply rates drop. Sales Navigator does not fix that.
Do you need InMail? If you must reach people outside your network quickly, InMail is Sales Navigator’s advantage. Senecia sends connection requests and DMs to your ICP buyer list on Pipeline and Meetings, and cold email on Meetings, but not InMail.
When to use both
If you have a salesperson doing outbound, give them Sales Navigator and let Senecia run the founder’s posts and network. The salesperson’s messages land better when the founder is visible.
Leads and authority, through your leaders. From $249 a month.
Your leaders’ posts, LinkedIn outreach, cold email and your site visitors, all aimed at one list of your ICP buyers. AI does the volume, people review it. No setup fee, no minimum term.
Revenue as clients report it. Not a promised result.
Questions about Sales Navigator
What are the best alternatives to LinkedIn Sales Navigator?
It depends on the job. For contact data, Apollo, ZoomInfo or Lusha. For sending sequences yourself, an automation tool like Dripify or HeyReach. For having the list built and the outreach run for you, a done-for-you service like Senecia.
Is Sales Navigator worth it for a founder?
It is worth it if someone will use it several hours a week. If not, a done-for-you service usually gets more done for a similar monthly price.
How much does Sales Navigator cost?
Core is $119.99 a month or $1,079.88 a year. Advanced is $159.99 a month. Advanced Plus is custom priced.
Can Senecia replace Sales Navigator?
For finding buyers and growing your network, often yes: we build the list and send the requests. For InMail and deep account research, no.
Does Senecia use Sales Navigator?
We build buyer lists for you. You never need your own Sales Navigator seat to use Senecia.
Which gets more leads?
Neither can promise leads. Sales Navigator gives reach if you do the work. Senecia gives you the work done, with posts that make people accept and reply.
Want it done
for you?
Posts alone build authority (Presence). Pipeline and Meetings turn it into leads. First drafts in 48 hours.
See plans from $249Or get a free profile review