Raise, hire and sell on LinkedIn, while you build.
For B2B startups of 2 to 200 people. Before you have a brand, the founder is it. We write the founder’s posts, and reach design partners, early buyers, investors and candidates on LinkedIn, by email and when they visit your site, weighted to what you need now: the first customers, the raise or the hire.
By the Senecia team · Updated October 2026Why does LinkedIn matter for early-stage founders?
Before the company has a brand, the founder is it.
Before you have a brand, you are the brand. Investors look you up before the first meeting. Candidates check whether the founder is someone they want to follow. Early customers want to know you will still be around in a year.
A founder who posts the build in public, steadily, makes all three conversations easier. Most stop when the product gets busy. We keep it going.
What investors, candidates and customers look for
Investors look for clarity of thinking, speed and signs of traction. Candidates look for mission and how you treat people. Early customers look for understanding of their problem. The same founder, three audiences.
So we plan the month across all three, weighted toward whichever you need most right now: the raise, the hire or the first ten customers.
What we post for startup founders
Mixed across the month, written in your voice.
- 01
Build in public
What you shipped, what broke and what you learned this week.
- 02
The problem you solve
Why it matters and who feels it, in customers’ words.
- 03
Hiring posts
The roles you need and why someone good should join now.
- 04
Founder lessons
Decisions, mistakes and trade-offs, told honestly.
- 05
Milestones
Launches, customers, hires and partnerships, without fundraising details your counsel has not cleared.
Who we line up for you
Investors, candidates and design partners, weighted to what you need now. You approve the list, and we send the requests for you.
- 01
Investors
Angels and funds that back your stage and sector.
- 02
Candidates
Engineers, operators and early hires you want to recruit.
- 03
Design partners and early customers
The buyers who will try a young product.
Four channels, one buyer list
For startups: design partners and early buyers first, then investors and candidates.
- Your leaders’ posts. Build-in-public posts and founder lessons, kept going when the product gets busy.
- LinkedIn outreach. Comments on buyers’ posts, connection requests and DMs to design partners and early customers on the list. Included from Pipeline.
- Cold email. Short founder-to-buyer emails to early adopters in your ICP. Never about an open round unless counsel approves it. About 1,000 ICP buyers a month on Meetings.
- Your website visitors. Companies reading your product or pricing pages are identified and reached by the founder. On Meetings. Person-level identification works mainly for US visitors, and not every visitor can be identified.
- Signals decide who goes first. A visit to your pricing page, a funding round at a target account, hiring for the role you help, or engagement with a competitor’s posts moves a buyer up.
The Reg D, NDA and FTC rules below apply to every channel. AI drafts, finds buyers and sorts replies. A strategist sets your positioning and ICP, you approve every post, and our team reviews outreach and handles every reply. How AI-led lead generation works.
Rules to know before you post
A few rules catch early founders out. These shape every post.
| Rule | What it means for your posts | How we handle it |
|---|---|---|
| Securities rules on fundraising (Reg D) | Publicly promoting a live round can count as general solicitation, which Rule 506(b) rounds do not allow | We do not post about an open round unless your counsel approves it |
| Customer and NDA permissions | Naming customers or pilots usually needs their permission | We only name customers you confirm can be named |
| FTC Endorsement Guides (16 CFR 255) | Testimonials must be genuine and not misleading | We only use quotes you provide from real users |
| Hiring and equal opportunity | Job posts must not state discriminatory preferences | Hiring posts describe the role and the team, not who should apply by background |
This is general information, not legal or compliance advice. Your firm’s rules and your regulator have the final say.
A typical month on Pipeline
Fifteen posts and outreach across investors, hires and customers.
- 01
Week 1
A build-in-public update, a problem post in customers’ words and a short take on your market.
- 02
Week 2
A hiring post, a founder lesson and a product milestone.
- 03
Week 3
A customer insight, a contrarian take on your category and a question for your network.
- 04
Week 4
A monthly recap of what you shipped and learned, an opinion piece and a post from your voice notes.
What it costs
Most startups start on Pipeline at $499 a month: 15 posts and complete LinkedIn outreach to design partners and early buyers on an ICP list we build with you. Presence, at $249, builds authority with posts and your profile. Meetings, at $999, adds cold email to about 1,000 ICP buyers a month and outreach to your site visitors, and our team replies and books the meetings. Month to month, per account. Compare plans.
Leads and authority, through your leaders. From $249 a month.
Your leaders’ posts, LinkedIn outreach, cold email and your site visitors, all aimed at one list of your ICP buyers. AI does the volume, people review it. No setup fee, no minimum term.
Revenue as clients report it. Not a promised result.
Questions
Can you post about our fundraise?
Only what your counsel approves. Promoting a live round publicly can be general solicitation.
Can you write hiring posts too?
Yes. Hiring posts are part of the monthly mix when you are recruiting.
How is this different from your page for founders?
This page is for pre-seed to Series A founders who need to raise, hire and land first customers. Founder-led sales on LinkedIn covers selling through LinkedIn at companies that already have customers.
Is $249 a month realistic for an early startup?
Yes. Presence covers posts and your profile. Pipeline, at $499, adds LinkedIn outreach to investors, candidates or customers.
Can the mix shift as our stage changes?
Yes. Tell us whether you are raising, hiring or selling this month and we reweight posts and connection lists.