An outsourced SDR alternative built on your leaders’ voice
Compare an in-house SDR, an outsourced SDR or appointment setting agency, and Senecia: what each costs, how long it takes, and when each one makes sense.
By the Senecia team · Updated October 2026Why companies look at outsourced SDRs
An in-house SDR is expensive and slow to start. Agencies promise speed and a team on day one, but most ask for several months up front and send outreach from people your buyers have never heard of.
For a B2B company of 2 to 200 people, the founder and leaders are usually the most trusted names you have. Senecia puts outreach behind them.
Three options, side by side
Estimated ranges unless marked published.
| Option | Cost | Time to start | Commitment | Who does the work | Whose name buyers see |
|---|---|---|---|---|---|
| In-house SDR | About $8,000 to $14,000 a month fully loaded | Hiring plus 2 to 3 months ramp | Employment | You hire, train and manage | Their own, or a generic company profile |
| Outsourced SDR or appointment setting agency | Estimated about $3,000 to $10,000 a month | Weeks of onboarding | Usually 3 to 6 month minimums | The agency’s SDRs | Often the agency’s senders |
| Senecia | $249, $499 or $999 a month, published | First drafts in 48 hours | Month to month | AI does the volume, our team reviews and replies | Your founder and leaders, with their posts behind it |
In-house SDR: estimated fully loaded cost including base, commission, benefits, data and tools. Agency range from third-party estimates for Belkins, CIENCE, SalesRoads, Callbox and others (leadhaste.com, clutch.co, g2.com), October 2026. See the full company comparison.
When each makes sense
What you get with Senecia
- 01
One ICP buyer list
We build and enrich it. Signals such as site visits, profile views, engagement with competitors’ posts, job changes, funding and hiring decide who goes first.
- 02
Your leaders’ posts
10 to 20 a month, never more than one a day. You approve every post.
- 03
LinkedIn outreach
Comments on buyers’ posts, connection requests and DMs to the whole list, from Pipeline.
- 04
Cold email and site visitors
About 1,000 ICP buyers emailed a month, plus outreach to identified website visitors, on Meetings.
- 05
Replies and meetings
On Meetings our team handles every reply and books the meeting. You see it all in your dashboard.
What we won’t promise
We don’t promise a number of meetings or offer money back for results. What we commit to is the work each month, and you can see every touch as it happens. If it isn’t working for you, you stop. There is no minimum term.
Leads and authority, through your leaders. From $249 a month.
Your leaders’ posts, LinkedIn outreach, cold email and your site visitors, all aimed at one list of your ICP buyers. AI does the volume, people review it. No setup fee, no minimum term.
Revenue as clients report it. Not a promised result.
Questions buyers ask
How much does an outsourced SDR cost?
Outsourced SDR and appointment setting agencies are estimated at about $3,000 to $10,000 a month, usually with 3 to 6 month minimums. Some add a fee per held meeting.
How much does an in-house SDR cost?
Fully loaded, with salary, commission, benefits, data and tools, a US SDR costs about $8,000 to $14,000 a month. Add hiring time and two to three months of ramp before they are fully productive.
Is Senecia an outsourced SDR?
Not exactly. We do the outreach work an SDR does, across LinkedIn, cold email and your site visitors, and on Meetings our team replies and books meetings. The difference is that outreach goes out through your leaders and is paired with their LinkedIn posts, so buyers know the name before the message arrives.
Do you guarantee a number of meetings?
No. Nobody honest can. We commit to the work, and every post, message, email and reply is visible in your dashboard so you can judge it yourself.
When should I hire an SDR instead?
When you have a proven message, a sales leader to manage them, and enough volume to keep a full-time person busy. Senecia is often the step before that hire, or the channel that keeps running beside it.
Do I need Sales Navigator?
No. We build and enrich your ICP buyer list ourselves.